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The Objective, or Process Message

The effectiveness of any production is determined by a well-defined objective, otherwise known as a process message.

The Process Message is the message you want your audience to get in the process of watching your show. Knowing the process message will help you, as the producer, determine your target audience. In addition, the production crew works better as a team if they know your program's objective.

Determining the process message requires that the producer know precisely what they want to achieve and what they want their audience to learn. The success of a show depends on how well it successfully communicates its message. That is, the message is successful if the desired effect on the target audience matches closely with the actual effect. The Process Message is what drives the production process. It's more than just the initial idea for the show. It's an idea that is developed into a focus.